Andrew Shedden

Author Archives: Andrew Shedden

Andrew is the president of Broadfield Communications. When he's not working he likes reading history and biographies. He enjoys classic cars, music, and everything about rural settings. He loves to travel the world.

Are Your Salespeople Going Too Far?

A simple way to increase the effectiveness of your industrial marketing is to make a company-wide commitment to bring value to every interaction you have with your prospects. This value must align with your strategy and position your company as knowledgeable, empathic, and caring. In addition, this value you bring grows over time as you […]

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How To Follow Up A Trade Show

As any industrial marketing professional knows, trade shows are not getting any less expensive. Between the exhibit and travel costs your budget can quickly balloon to truly astronomical proportions. So in today’s all things digital and social selling world is there still a place for trade shows in your industrial marketing arsenal? The answer is […]

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A Follow Up Method That Works

In my one question industrial marketing survey that asks my subscribers what they consider to be their single biggest industrial marketing challenge a subscriber recently wrote, “How to pitch a sale and follow up without sounding desperate.” As I am sure all of you know desperation is not a good selling or follow up technique. […]

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