As an industrial marketing consultant I am highly confident that you, like most of my industrial marketing consulting clients, are aware of the importance of content marketing. I’m also certain you know the online world is exploding with content of all types. Tip sheets, white papers, reports, infographics, online video, and a whole host of […]
Continue reading...Faced with a daily multitude of smart slogans and zippy puns being peddled on banners and billboards, it’s easy to assume that ‘catchiness’ is the key to industrial marketing. But what your prospects are looking for, and what they find so infrequently, is a gesture of personalization. Personalization sends a clear message to the prospect that […]
Continue reading...Well the time of year has arrived in which it’s time to peer into the industrial marketing crystal ball and make some fearless predictions about how industrial marketing will evolve in 2014. Based on what I’m seeing in the world of industrial marketing I believe the following are pretty safe bets. First, the new Canada’s […]
Continue reading...So, beyond getting noticed by your marketplace as a differentiated and valuable supplier, what’s the biggest challenge in industrial marketing? I would have to say salespeople being able to initiate telephone conversations with their sales leads. Whether you are a fan of inbound, outbound, or “allbound” marketing at some point your salespeople will need to […]
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