A simple way to increase the effectiveness of your industrial marketing is to make a company-wide commitment to bring value to every interaction you have with your prospects. This value must align with your strategy and position your company as knowledgeable, empathic, and caring. In addition, this value you bring grows over time as you […]
Continue reading...Industrial marketing is increasingly becoming content marketing. As you know the majority of early stage buying by your prospects is being done by researching companies online. Depending on which source you read it is reckoned that from 50% to 70% of the buying decision is made by prospects prior to them contacting you. One of […]
Continue reading...As any industrial marketing professional knows, trade shows are not getting any less expensive. Between the exhibit and travel costs your budget can quickly balloon to truly astronomical proportions. So in today’s all things digital and social selling world is there still a place for trade shows in your industrial marketing arsenal? The answer is […]
Continue reading...In my one question industrial marketing survey that asks my subscribers what they consider to be their single biggest industrial marketing challenge a subscriber recently wrote, “How to pitch a sale and follow up without sounding desperate.” As I am sure all of you know desperation is not a good selling or follow up technique. […]
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