Direct Marketing Archives


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Industrial Marketing And Lead Generation

Many industrial marketing professionals spend a great proportion of their time creating lead generation campaigns. After all, if nothing comes into the top of the sales funnel nothing will come out of the bottom. Because I am over 50 years old, I clearly remember the pre-internet days when lead generation for industrial companies was largely […]

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Direct Mail Sequences

Industrial marketing is a subject with many nuances. Spirited debate breaks out among industrial marketing practitioners about any number of strategies and tactics. Online versus offline, email versus social media, inbound marketing versus outbound marketing, cold calling versus warm calling, letters versus postcards, the list of contentious issues is virtually unlimited. One area of industrial […]

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How To Improve Direct Mail Response

Industrial marketing professionals who wish to grow their companies at maximum speed understand the critical importance of using a multi-modal approach to lead generation. Now this is just a fancy way of saying that for best results they need to use a variety of media in their lead generation activities bupropion xl 150 mg. So […]

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