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Direct Mail Offer Options

Once you’ve considered the wants, needs, and desires of your target market creating an optimal and motivational offer can be a snap. The first thing you need to assess is the strength and size of your sales force. Because the number of leads you receive will be directly proportional to your offer the question you […]

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Direct Mail Offers That Work

You may not be aware that Marlon Brando was a direct mail expert who offered his wise counsel in The Godfather. What direct mail advice did Marlon Brando offer his family in The Godfather? He explained the value of making someone “an offer he couldn’t refuse.” While this may be a bit of a stretch […]

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