Category Archives for "Direct Marketing"

Industrial Marketing Success Is Not About Perfection

Industrial marketing can be a little challenging. Effective industrial marketing can be more difficult still. Perfect industrial marketing is virtually impossible. One of the more disturbing trends I see in my industrial marketing consulting work is people who seem to be obsessed with perfection. Every activity must be analyzed, modified, reanalyzed, discussed, modified, reassessed, discussed, […]

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Direct Mail Offer Options

Once you’ve considered the wants, needs, and desires of your target market creating an optimal and motivational offer can be a snap. The first thing you need to assess is the strength and size of your sales force. Because the number of leads you receive will be directly proportional to your offer the question you […]

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