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Category Archives for "Lead Generation Tips"

How To Increase Sales Productivity

In many manufacturing companies it’s not unusual for a single salesperson to make a salary of $50,000 to $100,000 plus auto, benefits, and the possibility of extra commission or bonus income. Because salespeople are the engine that fulfills the demand created by your industrial marketing programs many of them are more than worth every cent […]

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Manufacturing Webinars and Purpose

As an industrial marketing consultant I am highly confident that you, like most of my industrial marketing consulting clients, are aware of the importance of content marketing. I’m also certain you know the online world is exploding with content of all types. Tip sheets, white papers, reports, infographics, online video, and a whole host of […]

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How To Follow Up A Trade Show

As any industrial marketing professional knows, trade shows are not getting any less expensive. Between the exhibit and travel costs your budget can quickly balloon to truly astronomical proportions. So in today’s all things digital and social selling world is there still a place for trade shows in your industrial marketing arsenal? The answer is […]

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