Video: Market Research Is Good
Back in school you may recall that not doing your homework was a sure way to get yourself into trouble. The same is true with industrial marketing. If you choose to roll out any kind of industrial marketing activity and have not done your homework the result will not be good. That homework is market […]
Continue reading...Test Small Fail Fast Using Market Research
One of the more terrifying things you can ever hear from a senior manufacturing executive is “But that is how we have always done it.” Here is another statement that chills the blood, “It will never work, I just know it won’t.” These two statements cost manufacturing companies untold opportunities and revenue every day. Sadly […]
Continue reading...Listen To Your Customers For Industrial Marketing Success
Industrial marketing is viewed by many as having many shades of grey. So often, what seems to be straightforward is actually quite complicated. Paradoxically, what seems to be complicated is actually quite simple. Confused yet? Well actually it’s all pretty clear when you even give it some passing thought. Well somewhat clear. Well, anyway. I […]
Continue reading...Industrial Marketing Success? You Need To Listen To The Right Voices
Too often industrial marketing professionals spend time in meetings brainstorming and discussing the features (bad) and benefits (better) of their products when they really ought to be spending time discussing the needs of their clients (best). These industrial marketing professionals are listening to the wrong voices and, as often as not, this leads them down […]
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