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Category Archives for "Selling"

A Simple Way To Grow Sales

In case you have ever wondered if I think of anything beyond industrial marketing this post is to partially relieve you of your concern. On October 27, 2012 I was in Niagara-on-the Lake for my 30th anniversary. It was to be a short but romantic weekend which would involve staying at a high-end hotel, lots […]

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The Sale That Never Was

Pity the poor salesperson. Here are just a few of the things they encounter in their working lives: punishing working environments, unrealistic performance expectations, and little to no empathy from company owners. When they are not being told no from harried prospects on an ongoing basis, they are often being expected to do more and […]

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Selling And Revenue Generation

As an industrial marketing consultant I work with senior manufacturing executives who are struggling to attract prospects and convert prospects into customers. I am often astonished at the poor quality of industrial marketing in general, and personal selling in particular, as found in many manufacturing companies. What many of my clients forget is that as […]

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